Our people-centred workflow ensures you do not get a one-size-fits-all digital marketing solution.

We become an extension of your team, a partner that understands your market and goals, and delivers customized digital marketing services and plans that align with your unique business.

We leverage best practices in advertising, SEO, audience targeting, digital display and site traffic to ensure Google's finicky demands are met. Our goal is to ensure your campaign checks all of Google's boxes to reduce friction and maximize conversions.

We are growth-driven, we provide weekly maintenance, strategy, bidding, audience building, retargeting and budget adjustment management of monthly campaigns, ad sets and ads using Google Ads and email marketing.

Not only are we experts at generating and driving traffic, but we are the best at optimizing and converting that traffic into direct demonstrable revenue.

Search campaign strategy

Keyphrase strategy

Are you bidding on the right keyphrases? Understand what your users call your product and match their intentions.

Negatizing keyphrases

Monitor the search terms that trigger your ads and negatize any irrelevant modifiers. If you miss this step it can be costly.

Quality scores

It’s a matching system – your ads, keywords, and landing page copy need to match the intention of the person seeing your ad.

Quality landing pages

You can pay to be at the top of the search results page, but if your landing page doesn’t provide the information your user is looking for you won’t convert.

Tracking all conversions

Track every type of conversion including calls from ads, calls from the website and form submissions.

Cost per conversion

Loft analyzes how much you're spending to acquire a single conversion to prevent overpaying for what that user is worth to your business.