At Loft, we help companies make quick and data-driven decisions in the ever-changing environment by rendering a full set of data analytics services.
Insights and analytics are used to measure the overall performance and success of your company website.
Information such as the number of site visitors, bounce or "exit" rate, average time on page, conversion rate, social engagement level, and click-through rate are collected to provide insights and identify areas for improvement. Ultimately, the primary goal of your corporate website is to convert users into customers—user insights and site analytics provide valuable information necessary to increase your conversion rate.
Determining your ROI,Regardless of how much money is spent on marketing, it is vital to clearly define and understand the amount of conversions you are generating from those marketing efforts to determine their efficacy and their ROI. Without understanding ROI, your company could be, literally, throwing money away.
What we do —
Understand your website's performance
Get your data collected, processed and presented in the form of quick regular or one-time analytics insights and avoid the time and cost burden for developing and managing a full-scale analytical solution.Whether you consider implementing a data analytics solution or completely revamping the existing one, we are ready to deliver a time-effective solution fully compliant with your business objectives.
Improve Your Market Research Analytics
The main purpose of market research is double: identify and solve marketing issues when trying to approach your customers. The analytics you extract from them points out what you should do and why. By leveraging our market research analytics, we can measure the evolution of your efforts and make better decisions about what’s coming next.
We can quickly combine all your data sources and build meaningful data visualizations and interactive dashboards. You can also easily visualize the holistic approach of all the measurements undertaken, and share your analysis results seamlessly via interactive reports with your clients. Especially for longitudinal studies like panel studies setting up automated analysis and reports will help you to save valuable resources and present your results in the best way possible to your clients.